SPAIN LIVE - The nation is groaning, the economy falters, the state is deeply in debt, the call cracked - Spain is in a deep crisis. But not all the moaning, there are winners crisis in the English sunshine, who see the economic downturn as an opportunity to make headlines by unbridled zest. One of them is called Florentino Perez: The most successful and energetic construction company in the nation, which could harm the real estate crash is not much, just, and despite all opposition on the way, with his mega group ACS German to swallow construction giant Hochtief.
At home, in Spain's capital Madrid, is planning ACS chief Perez (63), who is president of the record-breaking soccer champion Real Madrid also another spectacular million dollar business: the Real Madrid's Temple, the venerable Bernabeu stadium will be transformed into an avant-garde Football Sports Palace. Together with luxury hotels and fine shopping centers. This will strengthen the Perez 'royal' club, which he proudly calls "the most profitable club in the world," as a money-making football group. And on this occasion his VIP box at the stadium in which he handles his many good deals, embellish a bit.
same time, ACS will be on the globe with the planned high-low transfer number one. After Perez was able to secure takeover bid by more than 30 percent of Hochtief shares, he now wants to screw up his share "to slightly more than 50 percent." And forge the world's leading infrastructure group "so that the competing at all fronts and on all continents." "No one will come in the future for a tender for infrastructure projects worth billions of us," Perez triumphed, which could boast so far been heading the most powerful construction companies in Europe.
Whether railways, Airports, highways, power plants, energy and telecommunications networks, housing projects - the ACS group, which can expand its international business with the impending annexation of much Hochtief will in future always be there. This is good for ACS and for the potential daughter Hochtief, because so "significantly strengthen the competitiveness of both companies' will. He has no plans for destruction of the German group would it not also plunder, says Perez. Hochtief to stay within the group of companies' entrepreneurial independent ". And the German employees "have nothing to fear."
that this nice-sounding promises from Spain will meet in Germany and at the more than 10,000 German Hochtief employee with suspicion, can not understand Perez: After all, he was still a friend and admirer of the Germans. They formed "a people that his stuff is simply good." That is why he had taken so the two Germanic national player Mesut Özil and Sami Khedira to Spain to Real Madrid team. Both are "fantastic player" with great opportunities. The same is true of the Hochtief group, to which Perez under his leadership also promises a golden future.
"use, creativity and enthusiasm" need a business to succeed, says Perez, who is from road construction engineer worked up a billionaire. He bought 30 years ago and formed a small construction firm bankrupt from its current mega-ACS group. In ACS like Real Madrid Perez was always in the same way, business strategy: Grow by spectacular shopping. Clever marketing and commercialization. And profitable sales of parts of companies (or players) that at some point no longer fit into the concept - especially these Strategiezug nourishes the concerns of Hochtief employees. Ralph Schulze
More on the takeover battle for Hochtief SPAIN LIVE
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